The QTI Group has partnered with a local manufacturer to recruit a Digital Media Analyst III on our dynamic marketing team. This position will be a part of the Digital Strategy & Analytics team and manage our comprehensive digital media and paid search programs. They will work with multiple teams across the marketing department, our digital and analytics agencies, and our distributors to create and execute multi-channel marketing campaigns to drive awareness, consideration, and lead generation.
The Analyst will manage the day-to-day relationships and tasks with internal and external resources involved in projects and campaigns - e.g. creating and executing digital media and/or paid search plans to meet business needs like supporting product launches, promotions, service, etc. This position must exercise sound judgment in seeking input/approvals from marketing managers at appropriate junctures while demonstrating initiative and critical thinking skills.
This position will serve as a key resource for multiple teams within the Marketing Department and the agencies, providing sound business context, clear direction, and clear analysis and actionable insights where appropriate. This position must be able to analyze multi-channel data to identify areas for testing and/or optimizations to ensure that program and department goals are met.
Responsibilities:
Manage paid search marketing campaigns:
- Develop and execute paid search campaigns with agency to nurture prospects through purchase process and meet annual goals for the purchase funnel (drive consumer traffic and acquire leads)
- Develop and execute paid search campaigns to assist our owners in mastering their appliances and finding parts, accessories, or service when necessary.
- Develop and execute paid search campaigns to support distributors in meeting their marketing goals and driving traffic to their showrooms.
- Work with team and agency to ensure all campaigns elements are tracked and that the reporting generated is insightful.
- Based on reports and analysis from a variety of data sources, make recommendations to enhance program effectiveness and KPIS, and ensure marketing goals are met or exceeded.
Manage digital media campaigns:
- Define annual channel KPIs and lead goals to ladder up to sales and organizational goals and optimize media measurement framework to monitor and report on them.
- Work alongside manager to set and optimize digital media mix and budget allocations.
- Develop and execute digital media campaigns with agency including video, native, rich media, paid email, paid social, re-marketing, and addressable TV.
- Work with brand and creative teams to test and optimize messaging and creative, with analytics team to create reporting, and business teams to inform media strategy.
- Analyze and optimize media performance to improve KPIs and increase efficiencies.
Manage department cross-channel campaign tracking:
- Coordinate and execute the integration of all paid media tracking between agency and the Sizmek platform, our Marketing Automation platform (Marketo) and Web Analytics platform (Adobe) in terms of data collection and metrics.
- Ensure all data is captured and accurate and allows for necessary campaign reporting.
Manage media analyses projects:
- Day to day contact for agency in executing several advanced media analyses like SVAR, sister market analysis, and media lever evaluation to help gain a better understanding of media impacts, inform current plan optimizations, and influence future media planning.
Qualifications:
- Bachelors or better in Marketing or related field.
- Strong written and oral communication skills.
- Attention to detail, and strong project and program management skills.
- Strong analytical skills. Must have the ability to identify and resolve exceptions and the ability to develop, interpret and explain analytics needed by marketing for decision making.
- 4-7 years: Digital Marketing and/or Analytics Experience.
- Google Advertising, Adobe Analytics, Adobe Search, and Tableau experience
Must be US Citizen or hold active Green Card. Work Visa transfer/sponsorship is not available.
Email: michelle.zessin@qtigroup.com for more information
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