Digital Marketing Analyst II- Analytics - Madison, WI Direct Hire Opportunity!

The QTI Group is partnered with a local manufacturer to recruit a Digital Marketing Analyst II- Analytics position on their dynamic marketing team.  This position will be a part of the Digital Strategy & Analytics team and will be responsible for leveraging multiple data sources to provide actionable, accurate and strategic insights and measurements. 

 

They will work with multiple teams across the marketing department and organization, as well as our digital and analytics agencies, and our distributors to provide reporting of KPIs and to communicate online behavior across all digital properties to support continuous optimizations and business needs. To do so, the Analyst will collaborate across teams, investigate trends, create dashboards, conduct deep-dive analyses, create data visualizations, present data findings and recommendations, and support our overall analytics and tagging strategy.

 

This position must utilize both an analytical and creative mindset, with a strong attention to detail, an inquisitive and action-oriented personality. They must also be tech-savvy (or willing to learn!). The Analyst should be able to transform business questions into analytical projects and be confident in working with others to lead said projects from start to finish, including the presentation of the data.

 

Ideal candidate will have experience with Adobe Analytics, Tableau or Power BI, analytics tagging and data QC, and marketing automation and/or lead gen exposure.

Responsibilities:

Support ongoing analysis and reporting:

• Support ad hoc and deep dive data request process; including analysis strategy/design, data pulling, data QC, presenting findings and following up with report requests as needed
• Support all routine reporting, such as website KPIs, digital media, lead generation, website satisfaction, mobile app, site performance reporting, etc.
• Manage automated digital analytics alerts; including the investigation of data issues as they arise, and creation of new alerts as needed
• Conduct monthly/weekly QC and insight sharing for all key digital reports
• Attend all relevant data-sharing meetings, lead as needed

Support overall analytics and tagging strategy

• Work alongside digital analytics agency to maintain an organized and well-structured analytics platform
• Make recommendations for new analytics tagging as digital platforms, such as the website, transform and are optimized to meet business needs
• Support the collection and integration of data across various sources and systems, including but not limited to Adobe Analytics, Adobe Search, Marketo, iPerceptions, Tableau, Power BI, etc.
• QC tagging and data as needed
• Stay up to date on data analytics trends and technology

 Miscellaneous

• Serve as an expert for website and mobile app analytics, including both qualitative and quantitative data
• Encourage peers to utilize a “data-first” mindset
• Participate in bi-weekly agile sprint planning to prioritize work

Qualifications:

• Bachelors or better in Marketing or related field.
• Strong analytical skills. Must have the ability to identify and resolve exceptions and the ability to develop, interpret and explain analytics needed by marketing for decision making
• 1-3 years: Analytics Experience

Must be US Citizen or hold active Green Card.  Work Visa transfer/sponsorship is not available.

Email: michelle.zessin@qtigroup.com for more information